Acclaim Magazine Profile Feature

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Paradigm is the Australian label inspired by vintage sportswear How an obsession with '90s spray jackets lead to an independent label In just one year local label Paradigm have turned a lot of heads—mostly because their brightly coloured jackets inspired by vintage sportswear are hard to miss. Ben and Alex are two mates who started the label after struggling to find the NBA style spray jackets of the ’80s and ’90s that they were nostalgic for. While that nostalgia has played a big part in the success of Paradigm so far, Ben and Alex aren’t resting on it. They’ve expanded to selling tshirts and caps, and are about...
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Broadsheet: Paradigm March Pop Up

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"Melbourne's Paradigm Apparel is taking us back to the '80s with its unisex line of retro streetwear. The up-and-coming label, which launched online in 2016, offers a collection of lightweight spray jackets that bring some old-school charm to a modern-day wardrobe staple. With its vibrant, contrasting colour combinations (yes, pastels do feature), it's breaking up Melbourne's love affair with all-black attire. To offer an in-the-flesh experience for customers, Paradigm is popping up in Fitzroy for one day only in March. The pop-up will showcase the spray jackets as well as launch the label's debut range of tees and hats. The...
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Paradigm Launch

0 comments | Posted by Alex Prittie on
A massive thank you to everyone who came down to our launch in Fitzroy on Sunday June 5th. We loved introducing everyone to Paradigm and our vision to blend the old school with the new school, through making retro spray jackets in a modern fit. A huge thanks to all those who supported us through coming down and buying jackets. Stay tuned for the release of future lines to come!
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